Since its establishment in 1904 Canterbury has expanded to become the world’s largest rugby apparel brand. They have become engrained in the rich history of the sport and are now the proud sponsors of Ireland. Bringing over a century of experience to the table, Canterbury will team up with the IRFU for the second time since their inaugural partnership which ran from 2000 until 2009. Irish fans will see the Ireland team line up in the new Canterbury kit for the first time at the Aviva Stadium during the Guinness Series Autumn Internationals 2014. The sponsorship unites the two brands until 2020, including two World Cup tournaments.